NTUC FairPrice Foundation is a registered charity set up by NTUC FairPrice. It was launched in March 2008, with a pledge of $50 million over 10 years from NTUC FairPrice, and a mission to provide “A Better Life for the Community”.
Corporate philanthropy is very much a part of NTUC FairPrice’s DNA. Over the years, it has played a key role in moderating the cost of living for the average Singaporean. With the launch of the Foundation, FairPrice is now one step closer to its vision to be a world-class retailer with a heart.
With the Foundation in place, FairPrice is now better organised for corporate giving and is in a better position to support and contribute to causes that are aligned to their social mission in a systematic and sustained manner. The foundation also serves as an institutional tribute to FairPrice’s commitment to serve, care and share with the community at large.
Here are the three strategic thrusts that we focus on: